Jess Wilson

British-Filipina “It Girl” and Manila-based entrepreneur Jess Wilson, 31, has turned her obsession with lipstick color into an overnight sensation. Sunnies Face, the viral cosmetics brand she co-founded in 2018, quickly became a cult phenomenon—

Earning high marks from every media outfit from Vanity Fair to Business of Fashion, and softly endorsed by Madonna, Christina Aguilera, and Kendall Jenner. This former L’Oréal executive—who learned the ropes at London emporium Harvey Nichols—won over cost-conscious millennials with her $8 lipsticks that continue to sell out “every 30 seconds.”

Raised by the strong-willed women of her maternal clan, which counts beauty queens and movie stars among them, the newly married makeup junkie was taught a valuable lesson at a young age: investing time in vanity is a healthy exercise in empowerment and self-esteem. A seasoned traveler with a soft spot for the sea, Jess is the epitome of an easy and elegant jet-set style, a master in the art of looking at once romantic, classic, and comfortable—no matter where the summer winds blow or her wanderlust takes her.