Mari Jasmine

A true citizen of the world who calls Sydney and Manila her adopted homes, Mari Jasmine, 32, is a Japanese-Australian entrepreneur and content creator who is much more than her massive social following.

As the co-founder and creative director of SORA —a textile brand from Hong Kong that sells sustainable towels made from recycled plastic waste—Mari leads the creative direction and production of their campaigns, while collaborating with global creatives, from Mexican painters to British illustrators, for their artist-driven collections.

A proud advocate for LGBTQ+ rights, this nature-loving yogi is a socially conscious Insta-celebrity who has used her far-reaching influence for the better. Firmly grounded and refreshingly unfazed by fame, this former TV host has little time for fancy frocks or frilly tops. Whether she’s tending to her indoor jungle in Makati or hunting for waterfalls in New South Wales, the liberal-minded Mari, much like her line-blurring identity, veers towards the versatile and the fluid—always dressing for herself and never for others.